The BLUE Climate and Oceans Project has announced a new partnership with the Marine Conservation Society (MCS) to inspire and engage greater awareness of our seas, shores and wildlife by linking sport with the environment. The Marine Conservation Society will become the first official charity of the BLUE Project, through which they will be able to reach and communicate their messages to a new and wider audience.

The BLUE Project has launched a new supporters club that enables its growing online community to make a pledge to be more blue in their daily lives. Each supporter will receive a booklet called Hot Tips for a Cool Planet together with a special BLUE shopping bag, with part of their donation going to funding some of the Marine Conservation Society’s conservation programmes. Every supporter will also have their pledge together with their name featured on www.theblueproject.org.