Could pay on demand sailing be one way to attract new people into the sport?

The RYA is hosting a live webinar on 7 November 2019 where sailing clubs, which have already introduced so-called ‘pay and play’, share their insights on the challenges and success of their initiatives.

It follows an in-depth analysis, commissioned by British Marine, on the future of sailing, which was carried out last year.

Click to read more about the British Marines:Futures report 

The trends indicate younger generations moving away from ‘ownership’ (e.g. of houses, cars) and towards ‘experiences’.

Millennials are also less concerned with owning material things and more likely to pay for experiences, without the requirement to own it or commit long-term.

This creates challenges for traditional sailing club model which typically revolves around membership and owning equipment (e.g. boats).

A number of clubs are already experimenting with new forms of accessing sailing and ‘pay on demand’ boating, with varying successes.

The last 10 years has seen a huge increase in digital communication and engagement through smart phones, alongside the significant decrease in boating participation in the 18 – 34 age group.

Digital offers many opportunities, and the RYA believes there has never been a better time for clubs to start experimenting with alternative models for boating participation.

Webinar 2 – The Future of Dinghy Sailing – Exploring ‘Pay on Demand will be taking place between 7pm-8pm on Wednesday, 7 November 2018.

Those wishing to take part must register: Click here to register

There webinar will be 1 hour long, and there will also be opportunities to ask questions and interact with the panel.

It will be recorded and available to view afterwards.

Please send your questions, comments and feedback to: Sport.Development@rya.org.uk