Cowes Yacht Haven has launched a loyalty card scheme to reward returning customers. Visiting sailors can accumulate free berthing at the marina on the Isle of Wight.

The marina is home to events such Cowes Week, Round the Island Race and La Solitaire du Figaro. Customers will be rewarded with a free overnight stay for every nine nights they berth with Cowes Yacht Haven, subject to availability, saving up to £120. The scheme will launch on 1 April and there is no time limit to accumulate the number of visits needed for a free stay. There is also no limit on the number of free nights a customer can acquire in a year.

The marina welcomes over 130,000 visitors and over 25,000 boats per year, who will all be able to take advantage of the new loyalty card. Those who sign up to the scheme will also receive other offers throughout the year.

It is hoped that the loyalty card will encourage more visitors to stop at Cowes on their way across the Channel.

Jon Pridham, managing director of Cowes Yacht Haven, said:

‘We’re very excited to announce the launch of our first ever loyalty card. We wanted to reward the customers who return to us time and time again and also encourage others to come back and discover a side of the Island they haven’t experienced yet. It’s a great scheme that we can’t wait to unveil. We will also offer our loyalty members special deals throughout the year to say thank you for being a part of something special with us.’